Top 5 Business Industries Using Salesforce CRM
It would not be wrong to
say that Salesforce has been a pioneer of SaaS. Salesforce was the first
company to offer a cloud-based CRM solution and naturally, it transformed
businesses with data-driven insights. A good indication of Salesforce's success
has been a prolific increase in Salesforce integration services.
These services not only ensure a smooth transition to the Salesforce ecosystem
but also ensure easy scaling and integration as business needs and demands
grow. Here we are going to look at the top 5 business industries to adopt Salesforce
CRM capabilities.
Here are the most common Business Industries Using Salesforce CRM:
1. Business Services
The first on our list
are business services. For readers who don’t know what business services are,
they are companies offering IT services to other businesses. Their services do
not produce any tangible output but ensure that all the IT assets and
infrastructure are well-aligned to meet specific business goals. There are a
number of Salesforce service provider in the market today and companies must
hire one only after diligent research.
2. Software & Internet
Software and internet
services are the second biggest users of Salesforce CRM. They account for
nearly 16% of the Salesforce market share. Moreover, the rapid rise of IoT
cloud indicates that Salesforce use cases in software and internet services
will simply balloon in the future.
Software development
companies offer custom Salesforce
solution to their clients for a range of business functions including task
allocation, task tracking, measuring customer relationship metrics, etc.
3. Manufacturing
Manufacturing has many
moving parts associated with it. These include quality assurance, quality
control, packaging, distribution, and other related services. Salesforce offers
a single view of customer accounts to sales representatives, service agents,
field technicians, business heads, etc. Authorized users can view this
information from anywhere and design customized solutions to meet every
customer’s specific needs. Further intuitive and intelligent guided-selling
features help simplify the complex manufacturing sales process.
4. Computers and Electronics
From handling
performance issues to closing sales deals from behind the monitor screen, Salesforce
use cases in computers and electronics services have multiplied over the years.
It commands nearly 10%
of the Salesforce market share and the trend is expected to continue in the
future too.
5. Financial Services
Last but not least, Salesforce
adoption by financial services has been consistently increasing. One of the
primary reasons
why industries and businesses adopt Salesforce is for consistent
innovation in the customer experience. Salesforce has been instrumental in this
regard as it offers financial services a unified platform to understand how
customers interact with their services and introduce the changes that would
make the services more valued and personalized.
These are just the top 5
industries that are riding on the Salesforce wave. While there is no doubt a Salesforce
is a tool that every company wished for, ROI and business value are still
dependent on data quality and adoption rate. Companies must hire the right Salesforce
partner who can first put into practice a flawless data management policy. For
the greater the data quality goods, the greater the Salesforce ROI for
enterprises of all scale and size.
Comments
Post a Comment