Top E-commerce Technology Trends For 2020

In 1991 the internet was cleared for commercial use, and it changed business and us forever. With the internet, the business was no longer governed by time and distance. One could now buy a product with just a few clicks from anywhere in the world using an internet connection.

Today, the internet has become the preferred medium of commerce for small and big businesses alike. This has made eCommerce extremely competitive. Owning a website is no longer the secret to eCommerce success. A hundred websites are selling the same type of products in one way or another. So, what determines whether an eCommerce business succeeds or fails?

Well, eCommerce in the 21st century is a battle for unflinching customer loyalty. And, the true measure of loyalty is exceptional customer service. Top eCommerce companies like Amazon and Alibaba know this and are better at doing this than the rest. But, they are not masters at it yet.

Exceptional customer service requires an in-depth understanding of customer buying behavior. And to solve the riddle, eCommerce companies will seek aid from digital tools.

Here are the top eCommerce technology trends for 2020:

1. Mobile-First

Mobile eCommerce is growing at a much faster rate than traditional eCommerce. If you are not selling on mobile you are not selling at all. Once your customer has downloaded your mobile app, the chances of engagement increase by manifold. By ensuring a great app user experience you have a way to look directly into your customer’s eye and sell them the products that they want. Building an eCommerce mobile app is not only complex but time and resource-consuming too.

Consider hiring a top mobile app development company for the job. Not only will it ensure that you have an app in the shortest possible time but also allow you to focus on business.

2. Artificial Intelligence

Experts believe that AI will lead most of the customer interactions on eCommerce websites in 2020. It will help companies to improve website/app user experience, create more targeted and engaging buying experiences.

3. Augmented Reality and Virtual Reality

To improve conversion rates and ensure high retention rates, companies will invest in AR/VR technologies for adding a whole new product buying experience. AR/VR technologies are pegged to eliminate the last riddle of online shopping i.e creating a tangible buying experience.

4. Machine Learning

Machine learning is one trend that must be on top of every eCommerce companies priority list. It is a way for eCommerce companies to get rid of all existing bottlenecks like slow customer service, irrelevant content, monotonous customer experience, and much more.

Leading data analytics companies suggest that eCommerce too has entered the data-age where most companies would now look to prepare an ecosystem that augments innovation, growth and customer service.

2020 would be a year when the eCommerce industry will show the world the true possibilities of digital transformation. Like it did 30 years ago when the internet became public for the first time.